Armani is a very poplar brand of Jeans and clothing not to mention accessories and fragrances. Armani Jeans was created by Giorgio Armani in Italy in 1981. Armani jeans are mostly sold in large retail stores such as Selfridges, Harrods, Bloomingdales, and other high end department stores. There are 15 free standing Armani branded stores in the world, the most popular store is based in Milan, Italy. Armani has many different labels such as Emporio Armani, Armani Exchange, and Amrani Collezioni. Each brand sells Armani jeans but are slightly different such as Emporio Armani is an upscale label designed for the younger generation in their 20s and 30s. Armani jeans in the Emporio label have the design statement behind them that is ready to wear. Due to these Armani jeans being marketed at the younger generation they have stars such as Christiano Ronaldo and Megan Fox promoting their jeans.

The Armani Jeans Line

Armani jeans is a brand name in its own right. Armani jeans are geared more towards the middle aged target market of over 30s with the Emporio Armani being targeted to the younger ages. Armani jeans focus more on cut and style and design rather than colour. Armani jeans are usually quite deep in colour and of one shade to give the jeans a sense of maturity. Armani jeans feature a logo usually on the pocket or the belt line, and the logo is considerably larger than on other Armani clothing lines.

Armani Collezioni Line

Armani Collezioni is a high end label of Armani and feature Armani jeans as well. This line of Armani is one of the most expensive, not as expensive as the line Giogio Armani but its higher than Emporio and Armani jeans. The Armani jeans from the Collezioni line are of very high standard and quality, they focus more on the quality of the cut rather than the crazy designs and colours which suit the more mature look.

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