The Diesel brand was first born in 1978 by a man called Renzo Rosso with his then boss Adriano Goldschmied of the AG Jeans company. Diesel is an Italian brand based in the north in Molvena and aims most of their clothes at the younger generation with their cool and hip styles and designs. Diesel has many different lines nowadays with their raging success from clothes, to fragrances, to childrens clothes, and underwear. Diesel Jeans are one the brands most successful lines and most of their annual revenue is generated from these. Diesel Jeans are so hugely popular because of their styles and how they push the designs boundaries to the limits. From the beginning Diesel as a brand did not want to conform to the fashion norm that was all around them, they wanted to be different, more urban and garage, and it certainly paid off.

Diesel denim and diesel jeans are a massive part of the Diesel brand. Womens diesel jeans have several different styles and designs to choose from including the Matic style which is a skinny cut, very light faded blue colour, and soft denim fabric. Another style of diesel jeans for women is the gorgeous dark wash Lowsky straight jean cut. Diesel not only goes for style and fashion in their jeans but how they sell their clothes and their brand. From looking at the website or watching adverts on TV you will see that they are very sexy, urban, and push the boundaries. Wearing diesel jeans isn’t just about the jeans even though they are infact gorgeous but it’s wearing the sexiness from the brand that Rosso has created.

The creative direction of Diesel is not just Rosso’s vision but that of Wilbert Das as well. Wilbert Das began working on the Diesel brand in 1988 and was quickly appointed to Creative Director. Together they have taken the clothing of diesel and diesel jeans to a whole new level and sales around the world are only increasing year after year.

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